The 9th China Auto Voice of Customer (VOC+) Seminar and Award Ceremony 2025 took place in Beijing.

At this pivotal moment as China’s automotive industry transitions from scaledriven growth to qualityfocused advancement, a serious test of trust confronts the entire sector. Data from Car Quality Network reveals that user pain points—such as opaque configuration updates and unfulfilled service commitments—are no longer isolated complaints. Amplified by algorithms and online traction, they are systematically eroding brand foundations and user loyalty.

According to this background, Car Quality Network, in collaboration with Car Research, will host the “2025 9th China Auto Voice of the Customer (VOC+) Seminar & Awards Ceremony” in Beijing on December 18. This year’s theme addresses a pressing industry concern—“Distrust · Rebuilding”—focusing on current market challenges to trust and exploring ways to repair and strengthen brand credibility to seize the next phase of growth opportunities.

Reports released during the conference are grounded in exclusive research designed to turn user feedback into actionable guidance. The 2025 Car Quality Network Complaint Analysis Report will systematically outline the core demands and evolving trends in consumer complaints. Car Research will also present its latest findings from the 2025 Research on Passenger Car User Complaint Behavior in China and the 2025 China Passenger Car AfterSales Service Satisfaction Study. From the dual perspectives of user behavior and user experience, the research delves into how media and public sentiment influence user complaints, while identifying emerging needs in areas such as emotional care and valueadded services—providing robust data and practical guidance for companies to optimize service processes and enhance user satisfaction.

The conference will feature representatives from industry associations, seasoned legal experts, and renowned marketing professionals. They will engage in discussions under the theme “Restoring Trust: From ‘Complaints’ to ‘Conversations,’” moving beyond traditional customer complaint handling to explore how trust can be systematically embedded across institutional design, organizational capabilities, and the entire user experience journey.

During the event, the organizer will also announce the winners of the “2025 Outstanding Contributors to Automotive AfterSales Service in China” award, as well as the recipients of the 2025 Voice of the Customer (VOC+) Awards, highlighting exemplary models and guiding the industry toward positive development.

As the industry navigates this critical juncture of transformation, competition has shifted from purely technological and product upgrades to building ecosystems centered on user trust. On December 18, 2025, we invite you to join us in Beijing to explore actionable pathways and jointly steer the Chinese automotive industry toward steady and enduring growth amid change.