2025 China Auto Quality Research (AQR) Release & Awards Ceremony will be held in Beijing

On September 25, 2025, the "2025 China Auto Quality Research (AQR) Release & Awards Ceremony," organized by Car Quality Network and Car Research, will be held in Beijing. As a key event for industry quality research and evaluation, the conference will bring together automakers, component suppliers, academics, and experts to showcase the latest developments and trends in automotive product quality.

Under the theme “Smart Scenarios, Quality Leads Safety,” the conference emphasizes quality performance and improvement pathways in specific application scenarios, highlighting the integration of quality management and real-world contexts. With rapid advancements in intelligence and electrification, safety and reliability have become central industry concerns. Quality evaluation and optimization must be grounded in actual scenario-based needs to provide a solid foundation for the evolution of automotive technology.

The conference will feature the release of two major annual reports: 2025 China Auto Quality Research (AQR) and 2025 China New Energy Vehicle EIC Quality Research. This year’s AQR study introduces a dedicated NOA quality evaluation framework, providing objective data to support intelligent driving R&D, and expands sample sizes for range-extender models to better reflect real-world conditions. The EIC research further refines the evaluation system with more targeted questions, focusing on usage contexts and issue frequency, to accurately depict quality phenomena and analyze root causes—offering actionable insights for industry improvement.

During the conference, industry experts, academic scholars, and representatives from automakers and supply chains will engage in in-depth exchanges and sharing on key topics including market trends, intelligent safety, scenario-based quality evaluation, and supply chain collaboration. Additionally, the event will unveil the 2025 Annual Awards, recognizing Outstanding Contributors to China’s Automotive Product Quality, Top Models in Quality Performance and Experience across segments, Benchmark Brands in Three Key Electric Components, and BEV Models with Exceptional Range Satisfaction.

Automotive product quality is no longer just about hardware reliability—it now extends to software stability, the responsiveness of intelligent systems, and the scenario-specific user experience. Every OTA update and every reliable performance in real-world usage scenarios have become critical criteria for consumers to evaluate quality. Embedding quality management deeply into real application scenarios and precisely controlling product performance have become key for companies to earn trust and capture market share. On September 25, let’s gather in Beijing to decode the expectations and preferences of consumers in the intelligent electric era, and explore how scenario-driven quality enhancement can fuel sustained industry progress.